#ARCTIC. #SIBERIA. THIS IS TAIMYR. The Recognizable Turnkey Tourism Brand: Packaging, Promotion, Sale training is addressed to travel companies and tour operators, owners of travel businesses, as well as marketers and PR managers and everyone who is interested in the development of domestic and inbound tourism.
The workshop has been conducted by the founder of the Webteg marketing agency, travel blogger Pavel Makarov. The author of the popular project Traveler in a Suit, which was originally called Office Plankton, is a programmer by the first education, and a marketer by the second.
At the meeting, the guest shared the best tools and strategies that he borrows while traveling the world:
“I try to study the underside of the tourism product in each country, both from the point of view of business and from the position of a client. And of course, I borrow the best mechanics, tools and strategies”.
The extensive program is a summary of the blogger’s own twenty years of experience as a traveler and marketer. Sharing knowledge, Pavel Makarov analyzed in detail the packaging of the listeners’ business and gave recommendations on how to improve it.
Working checklists and brand packaging schemes that are relevant in 2022, step-by-step instructions and mechanics for attracting customers in the tourism sector, ready-made product promotion strategies – all these are points of the two-day training program.
Earlier we told that Rosstandart had registered the Made in the Arctic brand. We also reported that Taimyr travelers on snowmobiles would go looking for bighorns.
Text: Varvara Sosnovskaya, Photo: Norilsk Development Agency