Privacy policy

Privacy policy

1. Basic concepts used in the Policy

1.1. Operator – a legal entity, Severny Gorod Media Company Limited Liability Company, PSRN 1052457053252, INN 2457059448. The Operator, independently or together with other persons, organizing and (or) processing personal data on the basis of an agreement concluded with third parties, as well as determining goals processing of personal data, the composition of personal data to be processed, actions (operations) performed with personal data;

1.2. User – any visitor to the digital resource;

1.3. Digital resource (site) – a set of graphic and information materials, as well as computer programs and databases, ensuring their availability on the Internet at the network address;

1.4. Site materials – text and photographic content posted on the site.

1.5. Personal data – any information relating directly or indirectly to a specific or identifiable User of the digital resource;

1.6. Personal data information system – a set of personal data contained in databases, and information technologies and technical means providing their processing;

1.7. Processing of personal data – any action (operation) or a set of actions (operations) performed with personal data using automation tools or without using such tools, including collection, recording, systematization, accumulation, storage, clarification (update, change), extraction, use, transfer (distribution, provision, access), depersonalization, blocking, deletion, destruction of personal data;

1.8. Automated processing of personal data – processing of personal data using computer technology;

1.9. Blocking of personal data – temporary termination of the processing of personal data (except for cases when processing is necessary to clarify personal data);

1.10. Depersonalization of personal data – actions as a result of which it is impossible to determine the belonging of personal data to a definite User or other subject of personal data without the use of additional information;

1.11. Provision of personal data – actions aimed at disclosing personal data to a certain person or a certain circle of persons;

1.12. Dissemination of personal data – any actions aimed at disclosing personal data to an indefinite circle of persons (transfer of personal data) or at acquaintance with the personal data of an unlimited number of persons, including the disclosure of personal data in the media, posting in information and telecommunication networks or providing access to personal data in any other way;

1.13. Cross-border transfer of personal data – transfer of personal data to the territory of a foreign state to the authority of a foreign state, to a foreign individual or foreign legal entity;

1.14. Destruction of personal data – any actions as a result of which personal data are destroyed irrevocably with the impossibility of further restoring the content of personal data in the personal data information system and (or) the material carriers of personal data are destroyed.

1.15. Cookies – data that is automatically transmitted to the Operator in the process of using the Site using the software installed on the User’s device, including the IP address, geographical location, information about the browser and the type of operating system of the User’s device, technical characteristics of the equipment and software used by the User, date and time of access to the Site.

2. General Provisions

This policy regarding the processing of personal data has been drawn up in accordance with the requirements of the Federal Law On Personal Data of July 27, 2006. № 152-ФЗ and determines the procedure for processing personal data and measures to ensure the security of personal data taken by LLC Severny Gorod Media Company (hereinafter – the Operator).

2.1. The Operator sets the observance of the rights and freedoms of a person and citizen when processing his personal data, including the protection of the rights to privacy, personal and family secrets as its most important goal and condition for the implementation of its activities.

2.2. This Operator’s policy regarding the processing of personal data (hereinafter referred to as the Policy) applies to all the information that the Operator can obtain about visitors to the digital resource (site) (hereinafter referred to as the User).

2.3. The User agrees to the processing of his personal data as described in this Policy. Use of the site means the User’s unconditional consent to the Policy and the specified conditions of information processing. In case of disagreement with the terms of the Policy, the User must immediately stop any use of the Site.

3. Personal information of Users processed by the Operator

3.1. The digital resource collects, gains access and uses the personal data of Users, technical and other information related to Users for the purposes specified in the Policy.

3.2. User’s personal data includes:

– full name;

– e-mail address.

The Operator processes the User’s personal data only if they are filled in and/or sent by the User independently through special forms located on the digital resource. By filling out the appropriate forms and/or sending his personal data to the Operator, the User agrees with this Policy.

3.3. Technical information is not personal data. The Operator uses cookies to process information about the User’s activity, including information about which pages the User visited and the time the User spent on the page.

 Also, technical information means information that is automatically transmitted to the Operator in the process of using a digital resource using the software installed on the User’s device; collection and processing of anonymized data about visitors (including cookies) using Internet statistics services (Yandex Metrica and Google Analytics and others).

The Operator processes anonymized data about the User if it is allowed in the settings of the User’s browser (the storage of cookies and the use of JavaScript technology are enabled).

4. Purposes of processing personal data

4.1. The purpose of processing the User’s personal data is to inform the User by sending emails; providing the User with access to services, information and/or materials contained on the site; establishing feedback with the User, including sending notifications, inquiries regarding the use of the site, processing requests from the User.

4.2. The Operator also has the right to send the User notifications about new products and services, special offers and various events. The user can always refuse to receive informational messages by sending a letter to the Operator at the email address with the Refusal of notifications about new products and services and special offers note.

4.3. The collection of technical information is aimed at improving the quality of services, ease of use, development of the site, elimination of technical problems or security problems.

4.4. Anonymized User data collected using Internet statistics services are used to collect information about the actions of Users on the site, improve the quality of the site and its content.

5. Principles of processing personal data

The processing of personal data is carried out on the basis of the following principles:

– legality and fair basis;

– restrictions on the processing of personal data to achieve specific, predetermined and legitimate goals;

– preventing the processing of personal data incompatible with the purposes of collecting personal data;

– processing only those personal data that meet the purposes of their processing;

– preventing the processing of personal data that is redundant in relation to the stated purposes of their processing.

6. The procedure for collecting, storing, transferring and other types of processing of personal data

6.1. The security of personal data processed by the Operator is ensured through the implementation of legal, organizational and technical measures necessary to fully comply with the requirements of the current legislation in the field of personal data protection.

6.2. The Operator ensures the safety of personal data and takes all possible measures to exclude access to personal data of unauthorized persons.

6.3. With regard to the User’s personal data, its confidentiality is preserved, except for cases of voluntary provision by the User of information about himself for general access to an unlimited number of persons.

6.4. The Operator has the right to transfer the User’s personal data to third parties in the following cases:

– the user has agreed to such actions;

– the transfer is necessary for the User to use a specific service of an information resource or to fulfill a specific contract or agreement with the User;

– transfer to the authorized bodies of state power of the Russian Federation on the grounds and in the manner established by the legislation of the Russian Federation;

– in order to ensure the possibility of protecting the rights and legitimate interests of the Operator or third parties in cases where the User violates the terms of contracts and agreements with the Operator, this Policy or documents containing the terms of use of specific services;

– as a result of the processing of the User’s personal data through its depersonalization, anonymized statistical data were obtained, which are transferred to a third party for research, work or services on behalf of the Operator.

6.5. The operator does not verify the personal data provided by the User.

6.6. In case of revealing inaccuracies in personal data, the User can update them independently by sending a notification to the Operator’s e-mail address marked Updating personal data.

6.7. The period for processing personal data is unlimited. The user can at any time revoke his consent to the processing of personal data by sending a notification to the Operator via e-mail to the Operator’s email address with the Revocation of consent to the processing of personal data note.

7. Measures taken by the Operator to protect personal data

7.1. The Operator takes the necessary and sufficient legal, organizational and technical measures to protect the information provided by the Users from unauthorized or accidental access, destruction, modification, blocking, copying, distribution, as well as from other illegal actions of third parties with it. Such actions include, in particular:

– registration in the register of personal data operators;

– application of organizational and technical measures to ensure the security of personal data during their processing in information systems;

– controlling the facts of unauthorized access to personal data and taking measures to prevent similar incidents in the future;

– control over the measures taken to ensure the security of personal data and the level of protection of information systems of personal data.

8. Cross-border transfer of personal data

8.1. Before starting the cross-border transfer of personal data, the Operator must make sure that the foreign state, to whose territory it is supposed to transfer personal data, provides reliable protection of the rights of the personal data subjects.

8.2. Cross-border transfer of personal data on the territory of foreign states that do not meet the above requirements can be carried out only if the subject of the personal data has consent in writing to the cross-border transfer of his personal data and/or execution of an agreement to which the subject of the personal data is a party.

9. Dispute resolution

9.1. All possible disputes arising from the relations governed by this Policy are resolved in the manner prescribed by the current legislation of the Russian Federation, in accordance with the norms of Russian law.

9.2. Compliance with the pre-trial (claim) dispute resolution procedure is mandatory.

10. Final provisions

10.1. The user can receive any clarifications on issues of interest regarding the processing of his personal data by contacting the Operator via e-mail

10.2. This document will reflect any changes in the personal data processing policy by the Operator. The policy is valid indefinitely until it is replaced by a new version.

10.3. The current version of the Policy is freely available on the Internet at