Portugal. Joao Bernardino
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Portugal. Joao Bernardino

June 18, 2020

An industrial photographer and famous blogger Joao Bernardino participated in the FusioNNow Ethno Fasion Tour project in November 2019.

“I learned about Russia from the stories of my grandparents who traveled to Moscow for the Olympics-80. They brought me a Zenith camera from there, a special edition for the Olympic Games – so I became interested in photography. By the way, the camera is still alive.

Before coming here, I heard about Norilsk. I met pictures of Norilsk photographers on the Internet and thought: it would be nice to see all this by my own eyes. And suddenly I came across the information about the FusioNNow project… I wrote to the organizers that for me the most important thing was to tell the stories of people of different professions through photography, and I really wanted to go to the Far North to show the whole world how the spirit and strength of people allow them to flourish in such difficult conditions. I was very happy when I found out that I would go to the Ethno Fashion Tour and visit the Bolshoi Argish ethnic festival in Norilsk and Dudinka – the culture of the indigenous people also inspires me very much. But visiting the enterprises of such a giant as Nornickel is something incredible. My photos from the copper factory got rave reviews on Instagram. And many of my subscribers now also want to go on a trip to the North.

Norilsk is a unique place. Colorful architecture, bright houses, industrial giants right around here. I don’t have enough words to express all admiration for your city, which is not like any other in the world, I can judge as I have visited a lot of places. Here is a paradise for a photographer. These views inspired me to a series of urban shots. It was even more surprising that you have a photo club where like-minded people gather – while we communicate with enthusiastic people through social networks mainly. I did not expect that there are such sincere people with warm hearts, despite the frost. I am sure that I will return here again to enjoy the spirit of the Far North of Russia”.

Follow Joao in his Instagram account @joao.bernardino to get inspired by his incredible photo masterpieces.

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Text: Natalia Popova, Photo: personal archive of Joao Bernardino

June 18, 2020

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