The Silver Archer national award for the development of public relations – was established on June 25, 1997. For 23 years, more than 4 000 projects have taken part in the competition for the highest professional award. Silver Archer – Siberia has been held since 2010. More than 750 projects took part in the competition, 10 projects became winners at the all-Russian level.
As Mikhail Demyanov, director of the public relations department of the Nornickel Polar division, noted, the award makes it possible to identify the most interesting regional projects, bring them to the federal level and once again emphasize that there are worthy professionals not only in the capital:
“In this respect, Silver Archer – Siberia actively helps the promotion and development of regions in general, which is absolutely tuned with the Nornickel’s policy. We are glad to continue our long-term cooperation”.
As a reminder, the Nornickel company has more than once acted as the general sponsor of the main Siberian PR competition. And in 2016, the company’s Creating the Future integrated communications program became the winner in the Best project in the field of intra-corporate communications and corporate media category.
This year, 23 projects from Novosibirsk, Krasnoyarsk, Barnaul, Kemerovo and Irkutsk were included in the short-list of the Silver Archer – Siberia XI regional award. The jury will determine the winners after the public defense of the projects, which will take place on January 30 in Novosibirsk at the Paradise banquet hall.
Text: Maria Sokolova, Photo: open sources