Soviet stores contributed to customers’ aesthetic education
12+

Soviet stores contributed to customers’ aesthetic education

April 19, 2022

The artists of the design workshop, founded in 1963, designed shops, restaurants, cafes and workers' canteens.

#ARCTIC. #SIBERIA. THIS IS TAIMYR. Old photographs show that the Norilsk stores facades were not initially decorated with glass showcases – they were ordinary windows. The first showcase was installed in the Severyanka store in 1964.

For example, the catchy interior of the Moscow restaurant Podkova at VDNKh, where the Norilsk restaurant Taimyr was exhibited in 1969 (and won the prize), was also their work.

With a shortage of materials, there was room for imagination. In the showcases, a real fairy tale was arranged from paper and polystyrene cut with a red-hot string. Collected in the tundra, cadmium-dyed driftwood became coral branches in a jewelry store window. In Severok there was an openwork carriage, in Olympian – Neptune, in Svyatoslav shop – an epic helmet with arrows.

The design shop artists’ task was – neither more nor less – the aesthetic education of the buyer.

In the last issue of the History Spot photo project, we told that in 1978, the billionth ton of rock mass was shipped at the Medvezhiy Ruchey mine. From such a volume, 131 pyramids of Cheops could be poured.

Follow us on TelegramVKontakte.

Text: Svetlana Samohina, Photo: Nornickel Polar Division archive

April 19, 2022

All rights reserved ©️ THIS IS TAIMYR online media, 2020-2022

If quoting in whole or in part, a reference to the This is Taimyr is required. The editors are not responsible for the information contained in advertisements. The editors do not provide reference information. Registered by the Federal Service for Supervision in the Sphere of Communications, Information Technology and Mass Media. The mass media registration number is ЭЛ No. ФС 77 - 79414 dated 02.11.2020, valid. Distributed in Russian Federation and foreign countries.

Founder: Severny Gorod Media Company LLC, 663300, Krasnoyarsk Territory, Norilsk, Komsomolskaya st., 33a.

Chief editor: Natalia N. Popova

This site uses cookies and services to collect technical visitor data (IP address data, etc.) to ensure performance and improve the service quality. By continuing to use our site, you automatically agree to the use of these technologies:
Accept