Soviet stores contributed to customers’ aesthetic education

Soviet stores contributed to customers’ aesthetic education

April 19, 2022

The artists of the design workshop, founded in 1963, designed shops, restaurants, cafes and workers' canteens.

#ARCTIC. #SIBERIA. THIS IS TAIMYR. Old photographs show that the Norilsk stores facades were not initially decorated with glass showcases – they were ordinary windows. The first showcase was installed in the Severyanka store in 1964.

For example, the catchy interior of the Moscow restaurant Podkova at VDNKh, where the Norilsk restaurant Taimyr was exhibited in 1969 (and won the prize), was also their work.

With a shortage of materials, there was room for imagination. In the showcases, a real fairy tale was arranged from paper and polystyrene cut with a red-hot string. Collected in the tundra, cadmium-dyed driftwood became coral branches in a jewelry store window. In Severok there was an openwork carriage, in Olympian – Neptune, in Svyatoslav shop – an epic helmet with arrows.

The design shop artists’ task was – neither more nor less – the aesthetic education of the buyer.

In the last issue of the History Spot photo project, we told that in 1978, the billionth ton of rock mass was shipped at the Medvezhiy Ruchey mine. From such a volume, 131 pyramids of Cheops could be poured.

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Text: Svetlana Samohina, Photo: Nornickel Polar Division archive

April 19, 2022

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