Soviet era Norilsk media also had commercial advertising

Soviet era Norilsk media also had commercial advertising

September 05, 2023

Gorbytkombinat Norilsk (the household service organization) in the 1980s offered Norilsk residents a variety of goods and services, sometimes unusual today.

#ARCTIC. #SIBERIA. THIS IS TAIMYR. For example, the Home Goods store sold greenhouses and gardening tools for household farms to Norilsk residents, while the Harvest store offered mixed fodder. What is interesting – Norilsk residents bought both.

Lefty salon on Nansen street offered craftsmen their machines, tools and, most important, areas to saw and plan in a comfortable environment.

On Ordzhonikidze street, 2, in 1987, a state pawnshop was opened. But it did not buy valuable things – just accepted them for safekeeping. For example, people could bring their fur coats, radio equipment, carpets and crystal there and leave for a month or two vacation.

Advertising for products and household items looks most original now: fresh-frozen bananas – “For the first time in Norilsk!”, expanded sales of vermicelli and noodles, an exhibition-tasting of stale bread dishes and even an auction for the sale of carpets.

In the History Spot previous publication, we told how the famous singer Lyudmila Zykina performed in the newly explored Talnah in 1962.

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Text: Svetlana Ferapontova, Photo: Nornickel Polar Branch archive

September 05, 2023

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