Culinary recipes were special advertising genre in Norilsk

Culinary recipes were special advertising genre in Norilsk

August 09, 2023

There was no competition in Soviet trade as a concept. Therefore, it was not retail outlets that needed advertising, but specific goods that were not in demand and got stale on the shelves.

#ARCTIC. #SIBERIA. THIS IS TAIMYR. These were mainly canned fish and vegetables of dubious taste. Or sea fish – blue whiting, pollock, hake, which could not compete with the local northern fish delicacy.

To make unpopular products better bought, advertising offered recipes for dishes that could be prepared from them.

For example, advertising said that frozen fruits are much cheaper than first-class ones, and in the hands of an experienced housewife, such “non-standard” apples can turn into jam, pies or salads.

Often the recipes were unusual and not to everyone’s taste: sauerkraut pancakes, onion salad, stale bread pudding, cheese from boiled in milk cod or fish salad with apples.

In the History Spot’s previous publication, we talked about the Norilsk House of Technology, which presented the entire technological chain of Norilsk combine.

Follow us on TelegramVKontakte.

Text: Svetlana Ferapontova, Photo: Nornickel Polar Branch archive

August 09, 2023

All rights reserved ©️ THIS IS TAIMYR online media, 2020-2023

If quoting in whole or in part, a reference to the This is Taimyr is required. The editors are not responsible for the information contained in advertisements. The editors do not provide reference information. Registered by the Federal Service for Supervision in the Sphere of Communications, Information Technology and Mass Media. The mass media registration number is ЭЛ No. ФС 77 - 79414 dated 02.11.2020, valid. Distributed in Russian Federation and foreign countries.

Founder: Severny Gorod Media Company LLC, 663300, Krasnoyarsk Territory, Norilsk, Komsomolskaya st., 33a.

Chief editor: Natalia N. Popova

This site uses cookies and services to collect technical visitor data (IP address data, etc.) to ensure performance and improve the service quality. By continuing to use our site, you automatically agree to the use of these technologies: