#ARCTIC. #SIBERIA. THIS IS TAIMYR. According to the results of the international research by Randstad Employer Brand Research, which helps to identify the most popular employers and trends in the personnel market, Nornickel was again named the most recognizable and attractive employer in the Russian metallurgy.
This year’s study included 34 countries, accounting for 80 percent of the global economy. In each country, people between the ages of 18 and 65 answer questions about how they choose a job, how often they change it, where they look for it, and on what basis they give preference to a particular company.
Nornickel is ranked first for the third time in a row and for the fourth time in five years. The top five industry leaders also included Alrosa, NLMK, RUSAL and TMK. It is also reported that almost 14 thousand people were interviewed this year. At the same time, among the most important criteria for a good employer, respondents noted decent wages (78 percent), financial stability (78 percent), the availability of career opportunities (60 percent), a pleasant work atmosphere (59 percent) and interesting tasks (57 percent).
According to Daria Kryachkova, vice president for HR policy at Nornickel, employees have become more attentive in assessing the employer: more and more young job seekers pay attention not to immediate benefits, but to the sustainability of the business and the efficiency of the management system.
As marketers note, financial stability is significant for Russians and is more often mentioned by women, people with higher education, and people aged 35 and over. A decent wage level is no less important for the same subgroup. The presence of career opportunities, a pleasant work atmosphere and interesting tasks are among the top 5 important criteria; they have similar meanings, but differ markedly from the two most important. A safe work environment during COVID-19 is one of the least important factors.
As we previously reported, Nornickel became the leader in the rating among metallurgical companies in the fight against the pandemic.
Text: Mikhail Tuaev, Photo: Marina Lystseva